What you are paying agencies and lead vendors, and what you are actually getting. Reporting reconciliation, asset ownership, deliverable checks, and contract exit terms.
These specs are written to establish facts, not to build a case. Every one reports observed gaps and the mechanism behind them, and none concludes that a vendor or agency acted in bad faith — because the most common answer is a definitional mismatch or a gap in your own intake, and the second most common is something a contract already addresses. Before you put a finding in writing to a counterparty, read your agreement and have counsel look at it.
Tests whether your AI visibility vendor is actually moving citations, or whether the market moved without them.
Pulls the notice periods, renewal dates, ownership clauses, and exit terms out of every marketing agreement you have signed.
Reconciles what your agency reports against what your case management system actually recorded.
Tells you whether whoever manages your Google Business Profile is actually doing anything measurable.
Finds the same claimant sold to you twice, and the leads whose consent documentation would not survive a look.
Ranks every lead vendor by cost per resolved case, not cost per lead — by tort, by cohort, with the adverse patterns broken out.
Establishes which of your marketing accounts you actually own, and which your agency would keep if you left tomorrow.
Checks what the retainer promised against what actually shipped, and whether the shipped work is live and indexed.
Traces where cases from each vendor die after signing, what the file says the reason was, and how late you caught it.