Index / Agency & Vendor Oversight
PB-019

Lead Vendor Scorecard

Ranks every lead vendor by cost per resolved case, not cost per lead — by tort, by cohort, with the adverse patterns broken out.

The spec — copy this

Set up a new bot for me that runs monthly, per tort campaign. Walk me through connecting my case management system, my accounting system, and wherever lead source and purchase invoices are recorded, then configure it: for every lead vendor I buy from, build a scorecard by tort and by purchase cohort covering leads delivered, contact rate, retainer sent, signed, still open, withdrawn or dropped after signing, filed, and resolved — then compute cost per lead, cost per signed case, and cost per resolved case, with the as-of date and the cohort window stated on the face of every figure. Never blend torts or cohorts into a single average: a vendor I started buying from ninety days ago cannot be compared on settlement rate to one I have bought from for three years, and where a cohort is too immature to judge, say so plainly and report only the metrics that have matured. Rank by cost per resolved case where the data supports it and by cost per signed case where it does not, and show me the gap between a vendor's rank on cost per lead and its rank on cost per resolved case, because that gap is the whole point. Report every adverse pattern as an observed rate in my own file data — duplicate claimants, invalid or disconnected contact information, leads with no treatment, leads already represented, leads outside the campaign criteria, leads outside the venue — and never characterize a vendor as fraudulent, deceptive, or negligent, and never state a conclusion about their conduct. Ask me which vendors and torts to include, where lead source is recorded, my cohort windows, the minimum sample before it will rank anything, and what my agreements say about credits and return windows, run it against a vendor relationship I have already formed a view about so I can check it against what I know, then save it.
Paste into an assistant that can connect to your systems.◆ Ethics note below — read before you run it

Connect first

The spec asks for these as it goes — however you normally connect them works. Nothing needs to be set up in advance, and a system named here is usually an example rather than a requirement. If yours has an API or an export, the spec generally adapts.

What it never does
  • Characterize a vendor as fraudulent, deceptive, or negligent — it reports observed rates in your own data and nothing more
  • Rank vendors on settlement rate across cohorts of different maturity
  • Blend torts or purchase vintages into a single average
  • Contact a vendor, pause a buy, or terminate a relationship
Agency & Vendor Oversight — category rule

These specs are written to establish facts, not to build a case. Every one reports observed gaps and the mechanism behind them, and none concludes that a vendor or agency acted in bad faith — because the most common answer is a definitional mismatch or a gap in your own intake, and the second most common is something a contract already addresses. Before you put a finding in writing to a counterparty, read your agreement and have counsel look at it.

Before you run this

Vendor performance findings can end a relationship or start a lawsuit. This reports observed rates in your own data and stops there — it does not conclude that any vendor acted improperly. Have counsel review anything you intend to put in writing to a vendor, and check your agreement's credit and return terms before asserting a claim.

Category
Agency & Vendor Oversight
Contributed by
Jacob Malherbe @jacobmalherbeMass Tort Ad Agency
Approval gate
A named human approves before anything sends, files, or publishes.
Last verified
2026-08-19

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