GBP Management Audit
Tells you whether whoever manages your Google Business Profile is actually doing anything measurable.
The spec — copy this
Set up a new bot for me that runs monthly, per managed location. Walk me through connecting Google Business Profile, then configure it: measure what has actually happened on the profile over the period rather than what a report says happened — posts published and their cadence, photos added with their upload dates and running total, reviews received, the share of reviews that got a response and the median time to respond, questions answered, edits to categories, services, hours, and description, and any period where the profile went untouched. Compare the current state against the factors that carry weight in map pack placement — primary category discipline, photo volume and recency, review response rate, service and hours completeness, and whether the profile points at a genuine location page rather than the homepage — and score each. Separate what management did from what happened on its own, since reviews arriving is not the same as reviews being worked. Give me an activity picture per month so a quiet quarter is visible on its face. Ask me which locations, which manager is responsible for each, and my expected cadence, run it against a location I watch closely so I can check it, then save it.
Connect first
The spec asks for these as it goes — however you normally connect them works. Nothing needs to be set up in advance, and a system named here is usually an example rather than a requirement. If yours has an API or an export, the spec generally adapts.
- Post, reply, or change anything on the profile
- Attribute a ranking change to management activity — it reports activity and placement separately
- Judge a manager on a single month
These specs are written to establish facts, not to build a case. Every one reports observed gaps and the mechanism behind them, and none concludes that a vendor or agency acted in bad faith — because the most common answer is a definitional mismatch or a gap in your own intake, and the second most common is something a contract already addresses. Before you put a finding in writing to a counterparty, read your agreement and have counsel look at it.
- Category
- Agency & Vendor Oversight
- Contributed by
- Jacob Malherbe PlatinumProfile.ai↗
- Approval gate
- A named human approves before anything sends, files, or publishes.
- Last verified
- 2026-08-19
More in Agency & Vendor Oversight
-
PB-001
AEO Vendor Effectiveness Check◆
Tests whether your AI visibility vendor is actually moving citations, or whether the market moved without them.WSWeb SearchGSGoogle Sheets
-
PB-004
Agency Contract Terms Map◆
Pulls the notice periods, renewal dates, ownership clauses, and exit terms out of every marketing agreement you have signed.GDGoogle DriveDDropboxBBox
-
PB-005
Agency Reporting Reconciliation◆
Reconciles what your agency reports against what your case management system actually recorded.FFilevineLDLead DocketMAMeta Ads Manager+2
-
PB-018
Lead Provenance & Duplicate Audit◆
Finds the same claimant sold to you twice, and the leads whose consent documentation would not survive a look.LDLead DocketFFilevineGSGoogle Sheets