Index / Mass Tort Campaigns
PB-042

Tort Qualification Drift Detector

Catches when the leads coming in stop matching the criteria the campaign was built for.

The spec — copy this

Set up a new bot for me that runs weekly per tort campaign. Walk me through connecting my case management system and Slack, then configure it: compare the qualification answers on this week's leads against the criteria the campaign targets — injury type, product or exposure, date range, treatment, venue — and tell me where the incoming mix has drifted from what actually signs. Show the shift as before-and-after percentages on each criterion, name the criterion doing the most damage to the signing rate, and say plainly whether the problem looks like targeting, creative, or the screening questions themselves. Ask me the criteria for each campaign, what a healthy mix looks like, and how much drift is worth waking me up for, backtest it on a campaign that went sideways so I can see it catch a known failure, then save it.
Paste into an assistant that can connect to your systems.
Category
Mass Tort Campaigns
Connects to
Contributed by
Jacob Malherbe @jacobmalherbeMass Tort Ad Agency
Approval gate
A named human approves before anything sends, files, or publishes.

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