Index / Mass Tort Campaigns
PB-016

Per-Tort CPL Monitor

Reports cost per lead and cost per signed case by tort campaign, never blended.

The spec — copy this

Set up a new bot for me that runs every weekday at 8am. Walk me through connecting Meta Ads Manager, Google Ads, and my case management system, then configure it: for each active tort campaign, report spend, leads, retainers out, retainers signed, cost per lead, and cost per signed case, each with the as-of date and the lookback window stated on its face. Never blend campaigns into a single average — every figure is reported per tort. Compare each number to its own trailing four-week median and flag any campaign where cost per signed case moved more than my threshold, with the most likely driver: volume, lead quality, or signing rate. Ask me which campaigns are live, how you match a signed case back to its source, and my alert thresholds, reconcile one past week against my own numbers, then save it.
Paste into an assistant that can connect to your systems.
Category
Mass Tort Campaigns
Connects to
Contributed by
Jacob Malherbe @jacobmalherbeMass Tort Ad Agency
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