PB-016
Per-Tort CPL Monitor
Reports cost per lead and cost per signed case by tort campaign, never blended.
The spec — copy this
Set up a new bot for me that runs every weekday at 8am. Walk me through connecting Meta Ads Manager, Google Ads, and my case management system, then configure it: for each active tort campaign, report spend, leads, retainers out, retainers signed, cost per lead, and cost per signed case, each with the as-of date and the lookback window stated on its face. Never blend campaigns into a single average — every figure is reported per tort. Compare each number to its own trailing four-week median and flag any campaign where cost per signed case moved more than my threshold, with the most likely driver: volume, lead quality, or signing rate. Ask me which campaigns are live, how you match a signed case back to its source, and my alert thresholds, reconcile one past week against my own numbers, then save it.
Paste into an assistant that can connect to your systems.
- Category
- Mass Tort Campaigns
- Connects to
- Contributed by
- Jacob Malherbe Mass Tort Ad Agency↗
- Approval gate
- A named human approves before anything sends, files, or publishes.
More in Mass Tort Campaigns
-
PB-004
Campaign Compliance Pre-Screen◆
Pre-screens ad copy against the advertising rules in every state you run in.GDGoogle DriveMAMeta Ads Manager
-
PB-006
Creative Fatigue Forecaster◆
Predicts which mass tort ad creative is about to die and what to queue behind it.MAMeta Ads ManagerGSGoogle Sheets
-
PB-017
Plaintiff Fact Sheet Chase◆
Tracks fact sheet completion across an inventory and chases the missing pieces.FFilevineLLitifyTTwilio
-
PB-042
Tort Qualification Drift Detector
Catches when the leads coming in stop matching the criteria the campaign was built for.FFilevineLDLead DocketSSlack