Index / Mass Tort Campaigns
PB-006

Creative Fatigue Forecaster

Predicts which mass tort ad creative is about to die and what to queue behind it.

Before you run this

Ad copy for legal services is governed by bar advertising rules in every state you run in. Nothing here goes live without your own compliance review.

The spec — copy this

Set up a new bot for me that runs daily. Walk me through connecting Meta Ads Manager, then configure it: for every active ad in my tort campaigns, track frequency, cost per lead trend, and the ratio of recent to lifetime performance, and forecast which creatives will cross my cost-per-lead ceiling within the next seven days. For each one, describe what the winning creatives currently in market have in common — hook, format, qualifier framing, visual treatment — and propose the next variant to test, as a brief rather than a finished asset. Rank the whole set by urgency. Ask me for my cost-per-lead ceiling by tort, my minimum spend before a verdict on a creative, and which creatives are protected, run one forecast against last month so I can check what it would have called, then save it.
Paste into an assistant that can connect to your systems.
Category
Mass Tort Campaigns
Connects to
Contributed by
Jacob Malherbe @jacobmalherbeMass Tort Ad Agency
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