Brand Conquesting Watch

The spec — copy this

Set up a new bot for me that checks daily. Walk me through connecting web search and Slack, then configure it: search my firm name, my attorneys' names, and my common misspellings across paid and organic results in each of my markets, and alert me when another firm appears in a paid position above my own listing, when a directory or lead broker outranks my site for my own name, or when a new competitor enters the set. Include a screenshot or capture of what the searcher actually sees, name the advertiser, and track how long each incursion persists. Tell me which are worth defending and which are noise. Ask me for my brand terms, attorney names, markets, and alert channel, run one baseline sweep so I can see the current picture, then save it.